There is a great opportunity for women in PR because PR is more than ever Personal Relations.

And we, women, know it for sure. We have been handling personal relations for centuries, and we have mastered one skill. Being true to your own feelings and sensibility pays.

Sensibility is no longer a tabu word in the business arena. More than ever, sense and sensibility have gained momentum as business is driven in the web (where else) by consumers than need (and demand) to engage with the brands and products and companies they rely on and consume daily.

Public Relations is dying and a new form of Personal (Unique) Relation is been born. And women have much to say in the moments of the history when something new is born.

I am reading Re Work by Jason Fried and David Heinemier, it’s good reading. It will become a really interesting book and of course I already is a best seller. If you are on the way to becoming famous you should read it (even if famous means, that you are about to have the strength to make a different step in your life, something by which you will definitely be noticed). And that, dear friend, means, you are about to do something different.

Do something different and be your own hero.