Latin America Blog - PINK Community

Latinas avid users Of Social Networks.

Hispanic Ad published today an interesting article about Social Media I want to share with you as it states that Latina women in the United States are one of the fastest-growing online demographics. A summary of the article presents interesting facts...

Published Mon, May 10 2010 7:03 AM by Lara Bersano

Filed under: latin america, web 2.0, latinas in social media, hispanic ad, social media, latinas, hispanic women

There is a great opportunity for women in PR because PR is more than ever Personal Relations.

And we, women, know it for sure. We have been handling personal relations for centuries, and we have mastered one skill. Being true to your own feelings and sensibility pays. Sensibility is no longer a tabu word in the business arena. More than ever,...

Published Sun, Apr 11 2010 7:12 PM by Lara Bersano

Filed under: jason fried, women in business, think differently, lara bersano., re work

How we communicate and "listen" online conversations.

Interesting reading for the weekend: Tom concludes that companies that promote social media tools for fastest and constant communication don’t always listen in a Harvard Business Review article today: ” I concluded that I’d rather not...

Published Sat, Apr 03 2010 9:09 AM by Lara Bersano

The Hispanic Market Is Set to Soar (from Ad Week)

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Published Mon, Nov 02 2009 6:57 AM by Lara Bersano

Filed under: ad week., hispanic market

Olympic Games in Rio 2016 will put Latin America on the map.

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Published Fri, Oct 02 2009 1:06 PM by Lara Bersano

The impact of the crisis in women and girls in Latin America

I participate in a very active LinkedIn Group of women entrepreneurs in which some very interesting debates have emerged and I want to share this ideas with you so we can Exchange ideas on how we women do Business in Latin America and in the USA. The...

Published Wed, Sep 30 2009 5:48 PM by Lara Bersano

Hispanic Market Booming (Latin America and US Hispanic). Numbers you have to know.

This week, 2 important reports show that the investment dedicated to multicultural media such as Hispanic TV and Latin American Mobile investment will grow almost exponentially during 2009 and 2010. This is good news for those companies seeking to engage...

Published Sat, Sep 05 2009 6:58 AM by Lara Bersano

Filed under: latin america, us hispanic, advertising., batanga, online investment, online ad

Women and Art. I visited this great gallery in Chicago!

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Published Fri, Jul 03 2009 2:53 PM by Lara Bersano

Swine Flu in Latin American Schools. Information to share.

Yes, we are also worried about swine flu in Latin America also. A place where you feel and hear about this problem is the school door. In Latin America, we do not have the bus and transportation logistic as in US public schools so you usually see dozens...

Published Mon, Jun 08 2009 7:34 AM by Lara Bersano

ONline Ad in Latin America: Argentina getting back on top.-

An interesting article written by Patricio Cavalli , shows how internet is growing in Latin America and how ad agencies are considering this medium as a perfect one to overcome the 'budget crisis' that many brands are suffering. Patricio writes...

Published Fri, Apr 10 2009 7:53 AM by Lara Bersano

Filed under: marina mendez, ad spending in latin america, patricio cavalli

The Mind is like a parachute...

...It only work when it's "open". Last week I was working on a report for Competencia Magazine, when I realize that one of the most important contributions that we as communications´proffesionals can do, is to help others get the news...

Published Wed, Mar 18 2009 7:27 AM by Lara Bersano

Conscious Beauty and Latin American Art.-

I attended an event held in Buenos Aires presenting Natura Cosmetics’ as the Official BAF Week make up (Buenos Aires Fashion Week). The focus of the meeting was to show how an international beauty company shows its social involvement and commitment...

Published Fri, Feb 27 2009 8:42 AM by Lara Bersano

Endurance

In browing the Web, I found this great definition for "Endurance." Endurance: the power to withstand hardship or stress (i.e., "the marathon tests a runner's endurance"). What an amazing word for the times in which we are living...

Published Fri, Feb 20 2009 8:40 AM by Lara Bersano

Time for a Change: In difficult times, success comes from doing things differently

Latin American women are thinking and putting in practice new ways of doing things now more than ever. These are tough times for entrepreneurs, and for business in general, so if you think that your job is in jeopardy, maybe it’s time to start doing...

Published Tue, Feb 03 2009 5:47 PM by Lara Bersano

An Amazing sense of Hope throughout Latin America.-

The elections in the USA, has brought an amazing sense of hope throughout the region and let me say, throughout the world. On election night I wrote several of my friends and told them, parties were held in Buenos Aires, to cheer the new president elect...

Published Fri, Nov 21 2008 4:25 PM by Lara Bersano

Filed under: busines oportunities, latin america, women in latin america, hope, usa electrions