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The Laundry is Going and Sales are Up

Ok. You may think I’m nuts, but I’m writing this at 4:45 on a Tuesday morning. I just put three loads of laundry into the washing machine, and I’m now tackling several, SEO writing assignments in addition to this blog. Don’t hate...

Published Fri, Aug 08 2010 2:19 PM by Melanie Rembrandt

Filed under: PR, public relations, business growth, SEO copywriting, online copywriting, SEO
Where Is That Odor Coming From?

Ahhh. Summer. You sit back in your lawn chair with a cold beverage in one hand, and your favorite book in another. Enticing barbeque aromas waft past your nose, and your stomach grumbles with anticipation. You catch the sweet scent of roses in the garden...

Published Fri, Aug 08 2010 7:07 AM by Melanie Rembrandt

Filed under: copywriting, small business, public relations, business growth, Web copywriting, SEO copywriting, SEO
Stop! Don't Send Out That Press Release Unless...

You have your business up and running and are ready to announce it to the world. Hold on! Before you send out that press release letting everyone know about your services, there are three things to keep in mind: 1. Is your site ready? If people see your...

Published Fri, Jul 07 2010 8:01 AM by Melanie Rembrandt

Filed under: marketing, PR, public relations, SEO copywriting, social media
Want Fast and Free Publicity? 8 Tips for Success

After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively. But how do you pitch your story to a reporter...

Published Thu, Jul 07 2010 12:22 PM by Melanie Rembrandt

Filed under: PR, publicity, media relations, public relations, business growth, make money, SEO copywriting
5 Ways to Generate News

As a new business owner, it's easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you're about to...

Published Fri, Jun 06 2010 8:35 AM by Melanie Rembrandt

Filed under: marketing, small business public relations, public relations, Web copywriting, SEO copywriting, SEO
Are You Using PR Wisely?

If you are currently worried about finances, you may want to review your public-relations efforts and getting outside help. Think it’s too expensive? Well, you could be wasting time and money by continuing your current publicity activities! By hiring...

Published Sat, Jun 06 2010 6:35 AM by Melanie Rembrandt

Filed under: PR, publicity, free publicity, small business help, public relations, business growth, make money, SEO copywriting, SEO
Are You Tougher Than Tough Times?

Summer is almost here, but many of you may be worrying about your financial situation and revenue. Plus, the kids will be home for summer vacation soon so you have a lot on your plate. Well, instead of worrying about your business, take action. Here are...

Published Fri, May 05 2010 9:23 AM by Melanie Rembrandt

Filed under: marketing, copywriting, small business help, public relations, business growth, SEO copywriting, working with the media
Time for Positive Action for the Future

If you are having a tough time paying bills, getting new clients and keeping your stress levels in check, don’t give up hope. Instead of giving in to the negative aspects of life, try to use your situation as a driving force to promote yourself...

Published Fri, May 05 2010 10:13 AM by Melanie Rembrandt

Filed under: marketing, copywriting, free publicity, small business help, public relations, business growth, make money, businesss, SEO copywriting, small business success, increase sales, Business Entrepreneur
3 Tips to Get New Customers Fast

Things may be tough right now, but there are new customers out there who need your products and services… But how do you attract these new customers, and keep them, without a big budget? Well, here’s a quick reminder of the top three, cost...

Published Fri, May 05 2010 1:35 PM by Melanie Rembrandt

Filed under: marketing, sales, small business public relations, public relations, business growth, Web copywriting, SEO copywriting, working with the media, new customers
3 Things to Look For When Hiring a Publicist

If you simply don’t have time to do your own publicity, you can generate new sales and awareness fast by hiring a professional. But what should you look out for... especially if you have a tight budget? Well, in addition to reviewing credentials...

Published Fri, May 05 2010 9:07 AM by Melanie Rembrandt

Filed under: marketing, sales, PR, small business public relations, publicity, small business, small businessl business help, public relations, business growth, Web copywriting, SEO copywriting, online copywriting, saving time, writing, SEO, mom entrepreneur, social marketing, working with the media
Do You Fight Over Which Words To Use?

Have you ever had a disagreement with a boss, client or co-worker over the use of certain words in a PPC campaign, SEO press release, e-mail, newsletter, Web site page, or other, marketing piece? If you are trying to get the most out of your marketing...

Published Fri, Apr 04 2010 8:05 AM by Melanie Rembrandt

Filed under: copywriting, sales, PR, small business public relations, publicity, media relations, public relations, business growth, make money, SEO copywriting, SEO
Stress Benefits - Not Features

Benefits vs. Features In the past few weeks, several new entrepreneurs sent me press releases for review. And one major issue stood out. They all stressed features rather than benefits. As a small business owner, it is easy to be so passionate about your...

Published Fri, Apr 04 2010 9:15 AM by Melanie Rembrandt

Filed under: marketing, copywriting, sales, PR, small business public relations, publicity, business, public relations, business growth, SEO copywriting, small business success, SEO, social marketing
What's In Your Press-Release Quote?

The quotes you use in your press releases are very important and often overlooked. With this in mind, here are a few quick tips to remember when writing your search engine optimization (SEO) press releases: · Provide value. How many times do you...

Published Fri, Apr 04 2010 7:04 AM by Melanie Rembrandt

Filed under: PR, media relations, public relations, SEO copywriting, SEO, Business Entrepreneur
Are You Using SEO Copy To Boosts Sales?

A recent, BtoB Online article at http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100331/FREE/100339984 , stresses how businesses are using traditional, media channels to increase sales. During tough economic times, it’s important to keep...

Published Fri, Apr 04 2010 5:52 AM by Melanie Rembrandt

Filed under: sales, PR, free publicity, public relations, SEO copywriting
It's Time for PR Action!

Even if things are still rough with the economy, this is not the time to sit around and get depressed by the latest news. Instead, it’s time to take action. Do you want some free publicity within the next two weeks? Here’s what you can do...

Published Mon, Mar 03 2010 10:21 AM by Melanie Rembrandt

Filed under: PR, small business public relations, free publicity, public relations, business growth, SEO copywriting, small business success, SEO, social marketing, working with the media

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