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Ok. So there is a lot of negative news out there. And if you’re like me, you probably lost some money in the stock market and are carefully watching your budget. But this is not the time to give up hope and reduce your marketing budget… No...

Summer is almost here, but many of you may be worrying about your financial situation and revenue. Plus, the kids will be home for summer vacation soon so you have a lot on your plate. Well, instead of worrying about your business, take action. Here are...

Things may be tough right now, but there are new customers out there who need your products and services… But how do you attract these new customers, and keep them, without a big budget? Well, here’s a quick reminder of the top three, cost...

Benefits vs. Features In the past few weeks, several new entrepreneurs sent me press releases for review. And one major issue stood out. They all stressed features rather than benefits. As a small business owner, it is easy to be so passionate about your...

I don’t know about you, but I’ve seen an increase in small-business marketing budgets in the last few weeks. More small businesses are realizing that they need to market and promote their services more than ever to get their piece of the consumer’s...

Last week, I was on a much-awaited, exclusive teleconference with a well-known and very successful business and marketing consultant. As the call began, the tips and ideas started flowing, and I feverishly took notes and tried to digest all of the information...

If you are like most small business owners, you are working harder than ever to find and secure new business in today’s uncertain economy. It can be tough to exceed customer expectations, conduct marketing and PR efforts, pay bills, and keep things...