Melanie's PR and SEO Copywriting Blog

How to Increase Sales in 3 Steps

If you want new business, here are three quick tips that may help you boost your customer-list fast… 1. Make a list. Check it twice. Look through all of your contacts and review the people you’ve met in your industry or at various conferences...

Published Mon, Mar 15 2010 7:03 AM by Melanie Rembrandt

Filed under: sales, PR, free publicity, public relations, SEO copywriting, SEO

Did You Lose Your Power? Get it Back!

With all of the ugly economic-news, the recent earthquakes and the snow and rain, it can be easy to feel sad. But the good news is… the economy can get better, you can prepare for natural disasters, and spring is just days away… And best...

Published Fri, Mar 05 2010 3:36 PM by Melanie Rembrandt

Filed under: marketing, sales, PR, small business public relations, publicity, public relations, business growth, make money, small businessl business growth, online copywriting, stress, SEO

Get the Word Out Now

I don’t know about you, but I’ve seen an increase in small-business marketing budgets in the last few weeks. More small businesses are realizing that they need to market and promote their services more than ever to get their piece of the consumer’s...

Published Fri, Feb 26 2010 8:08 AM by Melanie Rembrandt

Filed under: marketing, PR, free publicity, public relations, SEO copywriting

Are You Creating Word-of-Mouth with Publicity?

Do you think of social media first when it comes to word-of-mouth-marketing? Well, before you start tweeting, posting photos on Facebook and adding videos to YouTube, tell your story to the media. After all, if your business is featured in a major news...

Published Fri, Feb 19 2010 8:01 AM by Melanie Rembrandt

Filed under: sales, PR, small business public relations, publicity, media relations, free publicity, public relations, online copywriting, SEO

A Rose by Any Other Name is … Unethical?

Chocolate. Jewelry. Cards. Ethical Roses. Ahhhh. All nice things for Valentine’s Day… Wait, ethical roses? What the heck is an ethical rose? Well, that’s exactly what I thought when I was driving home from a meeting and listening to...

Published Fri, Feb 12 2010 8:05 AM by Melanie Rembrandt

Filed under: small business public relations, media relations, free publicity, public relations, business growth, SEO copywriting, small business success, search engine optimization, Business Entrepreneur

What Happened to Your New Year's Resolution?

Did you make a New Year's resolution this year? How's it going? Well, if you're having a tough time keeping your resolution, how about creating goals instead? I know. I know. You’ve heard it all before. Well, I once felt the same way...

Published Mon, Feb 08 2010 7:30 AM by Melanie Rembrandt

Filed under: marketing, small business public relations, public relations, business growth, small businessl business growth, SEO copywriting, SEO

What’s Your “Lucy” Moment?

Last week, I was on a much-awaited, exclusive teleconference with a well-known and very successful business and marketing consultant. As the call began, the tips and ideas started flowing, and I feverishly took notes and tried to digest all of the information...

Published Mon, Feb 01 2010 5:41 AM by Melanie Rembrandt

Filed under: marketing, copywriting, PR, small business public relations, publicity, media relations, free publicity, public relations, business growth, businesss, increase sales

When Was The Last Time You Used This Six-Letter Word?

Times are tough right now, and the recent earthquake in Haiti really makes us stop and think about our blessings. With this in mind, have you thanked your customers, partners, associates, and media contacts lately? If not, here are three simple ways to...

Published Mon, Jan 25 2010 7:53 AM by Melanie Rembrandt

Filed under: sales, PR, free publicity, public relations, business growth, SEO copywriting

Pizza or Pizza? What Are Your Choices?

Over the holidays, I found myself having two, long layovers in Milwaukee’s airport and in need of a good meal. As I walked past several gates, I noticed a lot of people eating and drinking at an Italian restaurant/sports bar. Great! Finally, I’ll...

Published Mon, Jan 18 2010 9:43 AM by Melanie Rembrandt

Filed under: marketing, copywriting, PR, small business public relations, media relations, free publicity, public relations, SEO, search engine optimization, increase sales, social marketing

5 Fast and Free Sale-Boosting Activities for your Small Business

If you are like most small business owners, you are working harder than ever to find and secure new business in today’s uncertain economy. It can be tough to exceed customer expectations, conduct marketing and PR efforts, pay bills, and keep things...

Published Fri, Jan 01 2010 8:44 AM by Melanie Rembrandt

Filed under: marketing, sales, PR, small business public relations, publicity, media relations, public relations, business growth, online copywriting, SEO, recession

Promote Yourself for a Better Career, Income and Lifestyle

Many people are unemployed. Homes are in foreclosure. The economy is uneasy. Things in our country are tough right now. But it’s not the time to give up and stop pursuing your career goals and dream lifestyle. Instead, use this negativity as a driving...

Published Fri, Dec 18 2009 2:00 PM by Melanie Rembrandt

Filed under: copywriting, small business public relations, free publicity, public relations, Web copywriting, SEO copywriting, online copywriting, small business success, goals, increase sales, 2010

How To Avoid Nerves When Talking to the Press

If you are like most people, it can be nerve wracking to talk to the press. But there are several things you can do to give a great interview… even when you’re heart is racing. First, just like the Boy Scout motto, “be prepared.”...

Published Fri, Dec 11 2009 6:03 AM by Melanie Rembrandt

Filed under: copywriting, sales, free publicity, public relations, SEO copywriting, working with the media

Woman Business Entrepreneur Learns the Reality of HD TV

Recently I was on a TV talk show in High Definition . It was a great opportunity, great exposure, and great for sales. It was not so great for my middle aged self esteem. I did not have a make-up artist styling my face nor did the TV studio provide one...

Published Mon, Dec 07 2009 4:21 PM by Haralee Weintraub

Filed under: Business Entrepreneur, Make-Up, HD TV

Are You Sending Holiday Cards This Year?

As the holidays approach, you are probably swamped with year-end work activities and preparing for your own personal celebrations at home. The last thing on your mind may be the thought of purchasing business holidays cards, writing messages and addresses...

Published Fri, Dec 04 2009 12:47 PM by Melanie Rembrandt

Filed under: PR, media relations, free publicity, public relations, make money, SEO copywriting

Is Your News Worth Reading?

As a new business owner, it's easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you're about to...

Published Fri, Nov 27 2009 5:00 AM by Melanie Rembrandt

Filed under: marketing, copywriting, PR, small business public relations, publicity, business, public relations, business growth, Web copywriting, small business success, writing